Effective Business Communication (sie)

Type
Book
Authors
ISBN 10
0070187754 
ISBN 13
9780070187757 
Category
Reference   [ Browse Items ]
Publication Year
1997 
Pages
619 
Subject
Business Communication 
Description
This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations. - from Amzon 
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